AWESTRUCK Marketing Group
Robin Potash is the President of AWESTRUCK Marketing Group, an experiential and event marketing agency that creates engaging consumer experiences for their clients – everything from street teams and sampling to mobile tours, product launches, food trucks, publicity stunts and much more.
After graduating from the University of Michigan, Robin got her start at Young & Rubicam’s Media Edge as a media planner. From Y&R she moved on to Sony’s Venture Capital/Incubator Group where she advised portfolio companies in different growth stages by developing and implementing branding efforts, marketing strategies and advertising campaigns. She later transitioned to Sony Corporation of America, where she was instrumental in launching the Wheel Watchers Club, the first loyalty program for a television program. This program also led to the development of additional affinity platforms and cross-marketing programs with Sony Pictures and Sony Music.
In 2003, Robin left Sony and co-founded TrashTalk, which later merged with LA based, FreeCar Media now known as AWESTRUCK Marketing Group. As President of AWESTRUCK, Robin oversees the agency’s sales, creative and operations teams in New York and Los Angeles. She is involved in all day to day client activities and manages the respective account teams throughout the US.
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